With the new hallyu fever fueled by Korean pop music spreading quickly to the entire world, worldwide attention is expanding to diverse areas such as Korean history and culture. Korean literary works, representing the joy and sorrow of the Korean people, are touching the hearts of global readers. The Korean floor heating system known as ondol, a symbol of our ancestors’ wisdom, is providing warmth for people across the globe. And the Saemaul Undong, or the New Community Movement in the 1970s, which laid the groundwork for Korea’s economic growth, is now delivering hope to less developed countries. Beyond borders and languages, the second hallyu boom has begun.


