Popular actress and singer Uhm Jung-hwa will hold a launch ceremony for her new fashion lingerie line at the Bistro D August 24 in southern Seoul.

The style star plans to simultaneously launch some 70 online and offline lingerie stores nationwide. The name of her online brand is 'Zoom in New York' and her offline brand, 'Corner Suite.'

Uhm said what makes her lingerie line stand out is originality and sexuality.

She went on to explain that she wanted women to feel luxuriously feminine by making lingerie that exuded confidence and sex appeal.