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Hybe to acquire Scooter Braun’s Ithaca Holdings

2021-04-05

K-POP Connection

ⓒ HYBE

Hybe, BTS’ management agency, has announced it will acquire American music firm Ithaca Holdings led by Scooter Braun. 


Under the deal, Hybe will be buying a 100 percent stake in the media company which owns affiliates like SB Projects and Big Machine Label Group. 


The acquisition is expected to accelerate Hybe’s entrance into the global market. 

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