On this week’s Touch Base in Seoul, we meet Peter Underwood, a great-grandson of protestant missionary and founder of Yonsei University Horace Grant Underwood. Widely known as the author of a popular book titled “First Mover” and a business consultant to many Korean and foreign companies, Peter Underwood continues to play an active role in promoting Korea to the world.

During our conversation, we talk to Peter about the special stories of the Underwood family, his work at IRC (International Research & Consulting), and his thoughts on how Korea could develop a business-friendly environment for foreign companies.