![[4K] IVE, TWS, KiiiKiii, MADEIN, AxMxP, POW, dodree, LA POEM, HEEJAE x HYEONGJIN | On the way to Music Bank 260213](http://worldimg.kbs.co.kr/src/images/create/260213121840_59.jpg)
[4K] IVE, TWS, KiiiKiii, MADEIN, AxMxP, POW, dodree, LA POEM, HEEJAE x HYEONGJIN | On the way to Music Bank 260213
2026-02-13
ⓒ Big Hit Entertainment
Big Hit Entertainment, the management and label behind K-pop superstars BTS, has unveiled a plan to change its name.
The agency announced it will be changing its name to Hybe in efforts to become an “entertainment lifestyle platform.”
CEO Bang Si-hyuk announced that Hybe symbolizes “connection, expansion and relationships.”
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