On this epsiode of I Feel You, Hyerim and NVee talk about the current state of Korean pop culture as 2026 feels like a turning point for Hallyu. With long-running groups like EXO and BTS still at the center of the conversation, and even disbanded acts like Wanna One being brought back into focus by fans, the industry’s attention is shifting. Instead of chasing only the next new face, there’s a clear pull toward names that have already proven their staying power.