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94% View Programs from TV, 6% From Smart Media

Written: 2014-04-30 20:34:42Updated: 2014-05-01 16:08:24

94% View Programs from TV, 6% From Smart Media

A survey finds that most people view broadcast programs on television, rather than on smartphones or computers.

The Korea Communications Commission’s (KCC) survey on smart media’s share of ratings shows that 94 percent of the polled respondents view programs on television, while six percent used the video-on-demand services on television. Less than one percent viewed broadcasts on computers or smartphones.

The KCC conducted the survey for two months from November last year on about one thousand people nationwide.

KCC said that the poll was conducted to find better ways to determine ratings.

It added that it will evaluate viewer ratings on various media through the survey from the second half of this year for a more accurate measurement of ratings.

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