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S. Korean Fashion Products Found to be 4th Favorite among Chinese Women

Written: 2003-04-28 00:00:00Updated: 0000-00-00 00:00:00

A survey finds South Korean fashion products are the fourth favorite among Chinese women after Chinese, Italian and French products. The Samsung Fashion Institute conducted the survey on 860 Chinese women and found that 12 percent prefer Korean fashion products. The institute said the level of preference for Korean products was particularly high among younger women. In evaluating Korean fashion goods, Chinese consumers gave the highest point for their popularity and a relatively high point for creativity and credibility. However, price competitiveness got a low grade.

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