Korean food, K-pop and Korean fashion and beauty items have been chosen as South Korea’s most popular cultural content.
 
The Culture, Sports and Tourism Ministry and the Korea Foundation for International Culture Exchange conducted an online survey on 65-hundred people in 14 countries last October and November.
 
Results show that some three-thousand or 46 percent of respondents named Korean food as the most popular Korean cultural content, retaining its top ranking from last year.
 
Korean pop music K-pop followed at 39 percent and the fashion and beauty sector at 35 percent.
 
As for the top images best associated with South Korea, K-pop ranked first trailed by Korean food and high-tech information technology.
 
However, when asked how long the Korean Wave will continue, 59 percent of the surveyed were negative saying it could end "within four years." This figure is up from 57 percent in 2014 and the negative responses were especially high in Japan and Taiwan.