Anchor: An antismoking TV ad featuring a real victim speaking about the harmful effects of lighting up began to air from Thursday for the first time in 14 years. In addition, all cigarette packs that are produced from Friday will carry graphic images of smoking-induced cancer patients. 
Our Bae Joo-yon has more.
 
Report: [Sound bite: audio footage from antismoking TV ad (Korean)]
“I lost a third of my tongue. I got oral cancer after smoking for 32 years.”
 
As he struggles to enunciate, a man in his 50s says he lost a third of his tongue due to oral cancer. 

He was a hard worker, a loving husband and a heavy smoker. He smoked for over 30 years.
 
[Sound bite: audio footage from antismoking TV ad (Korean)]
 “When you want to smoke, just remember- 'the end of smoking is a disease.'"

On Thursday, an antismoking TV ad featuring a real victim speaking about the harmful effects of the habit was played for the first time in 14 years.

The Ministry of Health and Welfare plans to air the ad on terrestrial TV channels for three months.
 
All cigarette packs produced from Friday will carry graphic antismoking warning images, showing ten harmful effects of lighting up, including lung cancer, laryngeal cancer and stroke.
 
Given the time it takes for cigarette packets to be distributed, the packs with the graphic images are expected to hit stores by the end of next month.
 
The Health Ministry says it hopes that the latest campaign will be effective in suppressing smoking among teenagers.
 
The introduction of graphic warning labels on cigarette packs was first initiated by Canada in 2001. Since then, the number of countries that followed suit surged to a total of 101.
Bae Joo-yon, KBS World Radio News.