Menu Content
Go Top

Culture

Big Hit to Team Up with Universal to Form New Global K-pop Boy Band

Written: 2021-02-18 13:33:04Updated: 2021-02-18 14:13:03

Big Hit to Team Up with Universal to Form New Global K-pop Boy Band

Photo : YONHAP News

Big Hit Entertainment, the agency behind global K-pop sensation BTS, will team up with world-leading Universal Music Group(UMG) to form a new global K-pop boy band to debut in the United States.

Management from the two companies made the announcement online Thursday, adding that they have established a joint venture label between Big Hit and UMG’s LA-based Geffen Records for the group.

Big Hit Global CEO Yoon Seok-jun said the group members will be selected through a global audition program that will likely air in the U.S. in 2022.

The South Korean company will take charge of the audition, training through the "K-pop system," media content production for fans and fan interaction through Weverse, a platform it currently operates.

UMG will utilize its network in album production, global distribution and production of the audition program in partnership with a U.S. media firm.

As music labels and agencies seek to enhance artists' communication with their fans, UMG and YG Entertainment, another K-pop powerhouse, recently announced plans to invest in KBYK Live, a joint venture between Big Hit and U.S. streaming service provider Kiswe.

The companies expect the partnership to help them showcase their artists on VenewLive, a streaming platform operated by KBYK Live.

Editor's Pick

Close

This website uses cookies and other technology to enhance quality of service. Continuous usage of the website will be considered as giving consent to the application of such technology and the policy of KBS. For further details >