The 2025 G-Star global game exhibition kicked off in Busan for a four-day run. 

Organized by the Korea Association of Game Industry, the nation's largest game expo will feature one-thousand-273 companies from 44 countries at the Busan Exhibition and Convention Center.

South Korean video game developer and publisher NCSoft Corporation is taking part in the expo as a main sponsor for the first time. It has set up 300 booths  and will unveil its latest game Aion2.

Another South Korean game developer, Netmarble Corporation, will  set up 112 booths while fellow Korean game publisher Krafton will reveal for the first time the mobile version of the game Palworld.