KBS World will provide news, dramas, entertainment and documentary programs around the clock in India through a free satellite broadcasting system.

KBS World's broadcasts will also reach Pakistan, Bangladesh, Sri Lanka and Nepal via the system known as DD Direct Plus.

The service targets Korean expatriates living in those countries but also aims to introduce Korean culture to the South Asian region.

With the launch of the Indian service, KBS World now broadcasts programs in 54 countries around the world.