The Korea Tourism Organization and Asiana Airlines have placed advertisements promoting tourism to South Korea on London’s black cabs.

The London offices of the KTO and the airline said Thursday that they have been promoting tours to South Korea since last week using 35 of London’s black cabs. The ads will appear on the cabs for the next two months.

The ads posted on both sides of the cabs feature images representing South Korea, including ones of Jeju Island, Seoul’s ancient palaces and taekwondo.

The ads were posted to promote tours to South Korea in line with a festival that will be organized by the Korean Cultural Center in Britain next month.