A global market for the buying, selling, producing and financing of all TV entertainment content opened Thursday at BEXCO in Busan.

The Busan Contents Market, now in its fourth year, will run for the next three days under the slogan "BCM -- Your Treasure Island, Find Your Treasure."

Four-hundred-six TV program production and distribution companies from 31 nations --- including the U.S., Japan, and Singapore --- are taking part.

The Korean Broadcasting System (KBS) has submitted to the market the KBS drama series it considers to have high export potential, including “Cinderella's Stepsister” and “The Great Merchant.”

The organizing committee has enhanced the business aspect of the event, introducing for the first time a one-on-one matching system between production companies and investors. The number of additional events for the public has also been increased, including the free screening of high-quality documentaries from around the world.