South Korea launched on Wednesday “Korea Day” at the 2010 Expo Shanghai as part of the ongoing five-day “Korea Week.”

A number of Korean and Chinese government representatives attended the "Korea Day" ceremonial events at the Korean Pavilion, which has been one of the top draws at the expo.

A wide variety of cultural events have been organized for the five-day period, including a multimedia show featuring top Korean stars.

The Korean Pavilion has thus far attracted 680-thousand visitors, a figure equivalent to about ten percent of all those who have visited the expo.