President of the Korea Internet and Security Agency Kim Hee-jung will attend the 2010 Discounted Program Market (DISCOP) in Hungary to help South Korean broadcasting firms advance into the content market in Eastern Europe.

During the three-day market which starts Wednesday in Budapest, the agency will set up a booth at the venue to support five domestic participant firms' marketing efforts and to introduce dramas and documentaries produced by KBS, MBC and EBS.

DISCOP, the broadcasting content market for Central and Eastern Europe, was launched in 1991. Some 700 firms from about 60 countries will participate in the event this year.