A story of South Korean singer PSY’s newly released song “Gangnam Style” has been featured in the U.S.-based magazine Time.

On its internet edition, Time magazine reported a story entitled “WATCH: PSY’s ‘Gangnam Style’ Is the Best Invisible Horse-Riding Rap Video You’ll See All Week.” It introduced the song as being highly addictive, adding that 28 million people have already watched its music video on YouTube.

The magazine went on to say that although PSY, who is a South Korean singer and a judge for a reality TV show, is not well known outside of his own country, his weird but watchable music video for the song “Gangnam Style” is now a certified viral hit.