Actress Jeon Ji-hyeon, famous for her shiny long straight hair, will appear in a commercial for a Japanese haircare brand. She is the new face for the Asience brand following Chinese actress Zhang Ziyi.

The ad, to air across Asia from this month, is themed on an evolving Oriental beauty. Jeon's lines in the ad were in English. The commercial will first release an image ad of Jeon's silhouette only and then unveil the main part.

An Asience official says "Jeon was selected for the launch of the Asience series on promoting 'Asian beauty' as the new standard of beauty."

The Korean beauty has modeled for the domestic Elastine shampoo brand for 7 years.