World-renowned figure skater Kim Yuna leaves deep impressions not only on the ice, but through her many advertisements.

According to a report on the most memorable ad model for the first half of 2011 conducted by government organizations, Kim came out on top with 10.5% of the votes. This is her third win after being number one in 2009 and 2010.

Actor Hyun-bin who swept Korea by storm with his character in the drama "Secret Garden" and is now serving the Marine Corps was in second place with 9.8%. Lee Seung-gi, considered one of the biggest faces on TV for his roles in "1 Night 2 Days", "Strong Heart", and various dramas, was a close third with 9.2%.

Considered the all-around perfect woman, Kim Tae-hee was fourth with 4.7%, Go Hyun-jung aka "Skin Beauty" was next with 3.3%. Won-bin, having blown everyone away with his acting in "Man From Nowhere" was selected as 6th place with 3.2%. Another athlete, soccer player Cha Doo-ri was at 7th with 2.4%.

8th place with 2.3% went to singer IU, noted for her three octave vocal skills, 9th to international soccer star Park Ji-sung with 2.2%, and Kang Ho-dong, the nation's MC was 10th with 2%.

Many of the stars that were included in the top 10 for 2010 were pushed out this year, such as Shin Mina, Jang Dong-gun, Kim Hye-soo, Rain, and Lee Hyori.

The Korean Broadcasting Advertisement Corporation has been conducting such studies every year from 1999 on with a sample of 6,000 Koreans. However, 2011's survey was conducted among 3,000 participants.