The Canne Lions Seoul Festival—Korea’s largest celebration of creativity in communications—took place last month in Gwanghwamun, Seoul, attended by the top advertising and marketing executives. Present at this year’s event was Terry Savage, the chairman of the Cannes Lions International Festival of Creativity, the world’s largest and the most prestigious annual competition for creative communications professionals.

During Mr. Savage's stay in Seoul, KBS WORLD Radio had a chance to chat with him about this year’s festival and the future of the advertising world.