The Associated Press has named Kia Motors’ TV commercial for its new Sorrento one of ten ads not to be missed during the Super Bowl.

The 60-second Kia ad, featuring toys taking a joyride in the Sorrento R, will air during the third quarter of the Super Bowl, to be held in Miami on February seventh.
The Super Bowl, which is the National Football League championship game, is watched nearly as much for its commercials as it is for the game itself. Spots that run during the game are highly anticipated and come with a price tag of over three million dollars for every 30 seconds of airtime.

The Super Bowl is watched by 100 million people around the world.

Other selected ads include spots from Coca-Cola, Volkswagen and Taco Bell.