Actress Lee Hye-young's clothing brand Missing Dorothy has reached 37 billion won in sales this fall. It's expected to top 40 billion three years after its launch in 2004.

A brand official said, "Sales reaching that level won't be difficult by this winter. Lee isn't involved in management any longer, but as the general fashion director she is continuously providing business ideas. She's passionate about developing the inner wear line to achieve top brand status."