Singing group Beast was appointed as the International Union for Conservation of Nature and Natural Resources (IUCN)ambassadors for the "2011 MUSILYMPIC, the ONE" campaign. The appointment ceremony and associated press conference was held August 3rd at the Seoul Press Center. The MUSILYMPIC, the ONE event is a campaign that seeks to save the environment by music and one t-shirt. The related concert will be held September 30th at the Seoul Jamsil Olympic Main Stadium.