Each month South Koreans spend over 40 hours on average on YouTube.

According to mobile app analysis service provider WiseApp/Retail/Goods on Monday, a sample survey of domestic Android and iOS users as of January this year found YouTube usage hours to have reached an all-time record of 111-point-nine billion minutes.

That is two-point-two times more than the 51-point-nine billion minutes recorded in January 2019.

The average number of hours spent by each YouTube user also nearly doubled from 21 to 40 hours during the same period, the longest-ever to be recorded.

Mobile big data firm IGAWorks says there were 45-point-65 million monthly active users(MAU) of YouTube in December 2023, surpassing KakaoTalk's 45-point-54 million.