Kim Seung-yoo, president of Hana Bank, emphasized the spirit of challenge in the bank’s New Year ceremony by quoting song lyrics of the popular rock band, Cherry Filter. While explaining the joy of challenge, President Kim said, “I was very impressed with some lyrics of ‘Dive’ by Cherry Filter, indicating ‘Dive into your dream/It is cool to have something challenging before you’.” Kim’s remark on dreams and challenge greatly appealed to young employees of the nation’s leading bank, creating a bit of a sensation. Even more surprisingly, President Kim gave an extraordinary order to allow employees to listen to this song as frequently as possible through the bank’s broadcasting system. A female member of Cherry Filter, Cho Yu-jin, was glad to hear that, expressing her hope for giving a performance for the bank staff and employees, if the group is allowed to do so.