The group Girls Generation were appointed the Gangnam-gu ambassadors on March 7th at the Gangnam-gu District Office in Samsung-dong in Gangnam-gu of Seoul. Members Soo-young, Jessica, Tiffany, and Seo-hyun were there to represent the group. The popular girl group is expected to attract more foreign visitors to the area via promotional signs posted in busy areas like the Incheon International Airport, subway stations, and popular tourist hotspots.