The ceremony appointing actress Kim Sun-ah as the official ambassador for hanwoo (Korean beef) was held on the morning of July 23rd at the Shilla Hotel in Seoul. Kim accepted her plaque of appointment and promises to do her best to spread the love for hanwoo during her appointment period. Through various broadcasts and events, Kim will try to raise awareness on the quality of Korean beef while also shedding light on the difficulties that hanwoo farmers go through.