Mr. Simon Nelson, a controller for BBC Radio and Music Interactive, made a brief on-screen presentation at the British Embassy in Seoul a couple of weeks ago.

During his visit, he also went to some major IT-related business companies and broadcasting institutions.

While here at KBS, along with two other British colleagues -- Mr. Andy Parfit, a controller at BBC Radio 1 and Mr. Nic Newman, the Head of Product Development and Technology there -- Nelson told us why they came and expressed his views on the Korean digital broadcasting market.

He also was able to share his thoughts about possible collaboration with Korean partners in digital broadcasting.